CEOs want to set themselves apart: Image crucial for strategic changes

In large organizations, the appointment of new CEOs is often accompanied by a change in strategy.…

Deutsche Bank: CEO Sewing employee letter or how not to do it

After his arrival, the new Deutsche Bank boss Christian Sewing wrote a staff letter. There are…

Surprise questions in the interview – How to react confidently!

A direct confrontation on a topic that is rarely discussed in public often creates an unpleasant…

Strong statement from Alibaba founder Jack Ma

Jack Ma, CEO of Alibaba, was asked at the World Economic Forum in Davos what his…

VR/AR Workshop at the Munich Agency Summit

At the 14th Munich agency summit in the IHK Akademie, everything revolved around the topic “B2B…